EMBA Managerial Economics – ESA

This course provides an overview of core economic concepts and how they relate to senior executive management. Particular focus will be placed on the theory and practice of internal markets and how organisations have harnessed the knowledge and incentives provided by market mechanisms. Group work will focus on an analysis and assessment of the macro context for a relevant country, looking at monetary and fiscal policy as well as a broader set of social and environmental indicators.

Course textbook:

Course handouts: download here

Instructions for the group report: download here

Schedule: download here


Pre-class activities
All cases need to be read and prepared in advance. Textbook chapters are not mandatory but are highly recommended for students without a strong background in economics. I’ve also provided a few videos and quizzes which should be helpful.
Day 1: Micro
1. Incentives matter* (+)

2. Understanding cost* (+)

3. Auctions (+)

4. Market applications (+)

Extra activity: The Dutch flower auction

Day 2: Macro: closed economy
Before class you should watch this video and pass this quiz.

5. Inflation*

6. Macro Policy*

7. Macro Risk*

8. Macro Policy Workshop (+)

After class you should watch this video and pass this quiz.

Extra activity: NGDP Masterclass

Day 3: Macro: wider issues
9. International economics (+)

10. Macro Trends* (+)

11. & 12. Group preparation and presentations

Note:

Cases marked with a pound sign (£) are available via the learning platform.

What I’ve been reading:

  • Ghattas, K, 2020, Black Wave, Wildfire

What I’ve been listening to:

  • The Tragedy of the Middle East: A Letter from Lebanon, The David McWilliams Podcast, October 1st 2024 – recorded in September 2024, I found this this interview with Carole Nakhle to provide a good perspective on the economic history and current political situation.

What I’ve been watching:

Malina Angelica is one of my favourite travel vloggers and so before teaching this course I watched her video on Lebanon and also this episode on Beirut:

I am also a big fan of Anthony Bourdain, who devoted 2 episodes from No Reservations (Beirut, which was filmed in July 2006, and Back to Beirut) as well as one from Parts Unknown:

Business Economics – emlyon

This course gives participations a coherent view of core economic concepts from the perspective of managers and policymakers. We will look at the principles of microeconomics that are relevant for managerial decisions, including value creation, supply decisions, and the use of markets to allocate scarce resources. Particular techniques involving the interpretation of market data will be explored to provide a useful, practical toolkit.

The course also exposes participations to some of the key frameworks and models in macroeconomic theory, and provides a policy-oriented decision-making context. Newspapers and social media are full of macroeconomic commentary, but many people can feel intimidated by the terms being used and the thinking behind them. Participants will not only understand why certain decisions were made, but formulate their own views on the arguments in favour and against. In doing so, participations will be obliged to think big about the macro policy environment.

Finally, economics is focused on human action and therefore we will look at some key findings from the behavioural economics literature and how they relate to corporate decision making.


Course textbook:

Course handouts: November / January

Assessment instructions: here.


Pre class activities
Here is a list of all of the pre-readings:

  • Evans, A.J., “La Marmotte”, January 2012
  • Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
  • “The Euro in Crisis: Decision Time at the European Central Bank” Harvard Business School case no. 9-711-049 (£)
  • “Josko Joras (A)”, December 2012
  • “Sun: A CEO’s Last Stand”, Business Week, July 26th 2004 (£)

You should consult the schedule below to see additional instructions for each of these readings. There are also links to relevant sections of the textbook but these are not mandatory.

Day 1: Micro
1. Value creation* (+)

2. Cost curves* (+)

  • Evans, A.J., “La Marmotte”, January 2012
  • Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions
  • Textbook: Chapter 2.2

3. Auctions (+)

  • Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
  • Discussion question: What are the alternatives to auctions?
  • Textbook: Chapter 3.3

4. Market applications (+)

Extra activity: The Dutch flower auction

Day 2: Macro: closed economy
Before class you should watch this video and pass this quiz.

5 & 6. Monetary policy* (+)

7 & 8. Fiscal policy* (+)

After class you should watch this video and pass this quiz.

Extra activity: NGDP Masterclass

Day 3: Macro: wider issues
9. Macro Policy Workshop (+)

10. International economics (+)

11. Behavioural Economics* (+)

  • “Sun: A CEO’s Last Stand”, Business Week, July 26th 2004 (£)
  • Textbook reading: Chapter 11.1

12. Behavioural Economics (contd.)

Note:

Sessions marked with an asterix (*) are lectures and have handouts available. Cases marked with a pound sign (£) are available via Canvas. Each session contains a link (+) to additional resources.


Extra

Mountain biking in Lyon

The food in Lyon

Social, political, and ethical dimensions of digital transformation

Course introduction

There are widespread concerns that social and political divisions are being exacerbated by information technology, and that this is having a profound impact on the capabilities and quality of both global and local institutions. In a similar way to how the advent of the printing press prompted the rise of democracy and the nation state, perhaps digital transformation is contributing to a similar disruption in governance.

Such trends are particularly relevant in regimes where statehood was not an internal process, and was adopted either through colonial or international activity. Rising populism and authoritarianism provides the social and political backdrop to our analysis of the broad impact of technology, and we will consider whether pluralist approaches may help to combat some of the emerging threats to liberal democracy.

This course investigates how digital transformation relates to democracy and governance in an increasingly connected yet potentially polarised world.


Assessment
  • 60% Final exam (MCQ) – this relates to all lecture content and the readings from the content section
  • 40% Group report [details to come]

For a good example of a subject matter for the group report I highly recommend reading The Story of VaccineCA. In particular, consider how the following elements coincide: the type of organisation chosen to pursue this objective (initially volunteers but then a Delaware corporation;  the institutional context (i.e. liberal market democracy where sharing such information wasn’t illegal); and the cultural attitude toward problem solving and tech optimism. For a great interview with Patrick McKenzie about his background and advice listen to his Conversation with Tyler.


Mandatory pre-course readings

For a 64 point quiz to test your knowledge of the pre-readings see here.


Contents
  1. Addiction [lecture handouts to follow]
  2. Misinformation [lecture handouts to follow]
  3. Ethics [lecture handouts to follow]
  4. Humans [lecture handouts to follow]
  5. Governance [lecture handouts to follow]

Optional background preparation

To understand some of the context for my construction of this course I recommend:

  • Matthew Perry on BBC Newsnight, (yes, one can make the contrarian and pedantic point that humans exercise “choice” in every decision we make, but this interview demonstrates the importance of acknowledging the human cost of not being in full/partial/any control of things that are harmful to your well being. Particularly poignant given Perry’s death in 2023).
  • 12. Conspiracy Theories, The Rest is History, Jan 4th 2021 (a short overview of the history of conspiracy theories, with emphasis on how they tend to satisfy a need for us to try to make sense of shocking events).
  • Beware the Jabberwock, This American Life, March 15th 2019 (a single episode that provides a detailed look at the origins of the Sandy Hook conspiracy theory and one parents attempt to fight misinformation. The second half of this episode is an interesting, but less relevant profile and interview with Alex Jones).
  • Four Hours at the Capitol, BBC (a documentary about the storming of the US Capitol building on January 6th 2021)
  • The Coming Storm, BBC Sounds (7 part podcast documentary on the rise of QAnon)
  • Death by Conspiracy, BBC Sounds (an 11 part podcast documentary on Gary Matthews, who died from covid in January 2021 having been drawn to social media claims that it was a hoax. I listened to this as a parallel to The Coming Storm but it strayed too far into covid, media ethics, and psychology for me to incorporate it more fully in this course, which attempts to avoid those areas. I didn’t learn much about conspiracy theories aside from episode 9 which provided a good attempt to understand why our common conception is often misplaced. Ultimately I just found this sad.)
  • Things Fell Apart, BBC Sounds (a documentary that looks at the different origins of the culture wars, which are defined as “the battle for dominance over conflicting values”, or the things we shout about on social media)
  • Command and Control, PBS (a documentary looking at how close we came to a major nuclear accident)
  • The Last Podcast on the Left (Episodes 400-405) – this series was recommended as a deep dive into the original and most important conspiracy theory of all time, but I found it so irritating and juvenile in presentation that I didn’t get past the first episode. I did like the claim that conspiracy theories require a conspiracy vacuum, however.
Recommended video

Famous documentaries about Facebook include:

Here are US political strategists talking about micro targeting:

Here is David Rand’s talk on misinformation:

This documentary looks at the Arab spring:

Here is an introduction to the (classic) trolley problem:

Here is Coltan Scrivner explaining the evolutionary purpose of paying attention to true crime:

Here is Patri Friedman arguing that we should be able to start new countries as easily as starting a new company:

And here is his poignant Facebook post following the assassination of Charlie Kirk.

Brexit
Recommended audio
Recommended movie night

This is not massively related to this course, but I really enjoyed watching Top Gun: Maverick (you may need to watch the original Top Gun first to get the full benefit). It reminded me of how Rocky IV contrasted American individualism, authenticity, and heart against superior Soviet technology. I saw Maverick as a rumination on automation, and the continued role for human emotion, and decision making that is instinctive, impulsive, and emotive, and how that gets managed. The subtext is that unmanned drones and algorithms are the future. In the film, US technology is deemed inferior but it is all about who is in the plane and not the plane itself. Traditional pilots needs to eat, sleep and piss but remain the driving force of future success, and whatever is is that ensures a future is worth achieving.

Here’s an absorbing and fascinating explanation of how the Mach 10 scene resembles a perfect pop song:

The best 3 movies related to AI and our conception of reality (in my opinion) are:

 

Recommended activities
Recommended courses
Recommended case studies on digital transformation

Perhaps the best case study of the importance of an effective digital transformation is the UK Post Office Horizon scandal (Wikipedia). There is an excellent podcast about it produced by BBC Sounds and in January 2024 ITV aired a documentary.

 

Further academic reading

Student reflections

Priyanka Dalotra (LinkedIn)


On design
Resources for the public sector

If you wish to work in the public sector I recommend the following resources:

Recommended books

The MIT Press Essential Knowledge series contains a number of titles that are relevant for this course. I particularly recommend:

Other

The Ostrom Workshop has some good resources on Polycentric Governance.

And finally

If you detect an attempt to link together the claims that “an important solution to social media addiction is good parenting” and “we have to learn how to raise AI” then this is deliberate. Indeed Stuart Ritchie (who works at Anthropic) captures it nicely:

And it’s apt that I teach this course at ESCP. As Martin Luther said, Paris is “the parent of learning”.

Topics in Economics (MIM)

The course introduces students to several important and contemporary issues that relate to economics. Having already covered the key insights from Micro and Macroeconomics, we will go deeper into the frontiers of the discipline. Students will challenge their understanding of complex and controversial issues and develop their perspective on how to become managers of the future.

 Assessment
Content
Topic Before During After
1. Prosperity Activity: Global conditions quiz and America quiz

Watch: The Magic Washing Machine

  • Evans, Anthony J., 2020, Economics: A Complete Guide for Business, London Publishing Partnership (Chapter 12, Section 2)
  • Pre-readings: Quiz
Lecture handouts More resources
2. Growth Activity: Soviet Planning and Largest cities

WatchGrowth is like an iPhone

Lecture handouts More resources
3. & 4. Sustainability Lecture handouts More resources
5. & 6. Inequality Activity: Thinking about wealth

Watch: “$456,000 Squid Game In Real Life!” Mr Beast

This lecture will also contain an extended discussion of the movie Parasite (2019), Bong Joon Ho

Lecture handouts More resources
7. Stagnation Activity: Transformative Innovations

WatchSteve Jobs – iPhone Introduction in 2007” (the first 17 minutes is sufficient)

Lecture handouts More resources
8. Progress This lecture will also contain an extended discussion of the movie The Greatest Showman (2017), Michael Gracey

Lecture handouts More resources

I thought it went without saying that economic growth is good, that America is a phenomenally rich country, and that capitalism is the reason why. But now I’m not so sure. So in this course, I say it!

Other lectures that could be added:

  • Macro Trends – an overview of global growth prospects and a survey of the key challenges facing policymakers
  • Macro Risk – a look at the key risk factors affecting the global economy, and a survey of which countries are best positioned to deal with macro shocks
  • Macro Models – how macroeconomic models should integrate climate concerns
  • The evolution of money: gold, fiat and crypto
  • Central banks and digital transformation
  • The Solow model, and how it relates to growth theory
  • Sustainability Survey – how we are solving our environmental problems
  • Nuclear power – we could have had it all
  • Are humans special?

Problem Solving and Decision Making

How can I improve my team effectiveness when facing complex business problems?

Problem Solving and Decision Making is an intensive managerial programme that has been shown to be an enjoyable and successful way to improve team performance and productivity. The course provides practical skills and a management mindset rather than simply transfer knowledge. Participants are taken through the full problem-solving and decision-making cycle: from breaking down the issue, to prioritising and writing the action plan. They also practice communicating their proposal, an important and often overlooked aspect of the decision-making process. The course focuses mostly on experiential, proactive and practical learning: participants engage in individual and team problem-solving and decision-making, and receive constructive feedback to build on personal strengths and address limitations.

Resources:

The pizza case

Recommended readings:

For more on problem solving, see:

For more on the Pyramid Principle:

Background materials

For more about Toyota listen to:

For an introduction to the Tylenol murders listen to:

For more on the 7-38-55 rule see:

For more on the curse of obtaining a Michelin star:

For my report on Croatia’s energy policy see here:

Participant testimonials

Full slide deck

Confronting uncertainty

How can I become more confident when faced with conditions of uncertainty?  How can I contribute to an organisation that utilises effective heuristics?

This 1-2 day course provides a simple framework for how people make decisions. It shows how heuristics have the potential to enable effective judgments, but that they can also lead us to mistakes. It also provides a tool kit – the scenario method – to confront complex and uncertain situations. We will also understand what makes us us, and how this relates to personal and professional activities.

Case (must be read in advance)

Pre-class reading:

And any 1 of the following articles:

Course overview:

Part 1: Introduction

Part 2: Behavioural economics + [worksheet]

Part 3: Scenario Workshop + + [worksheet]

Lecture notes

Additional readings:

The course incorporates content from the following important books. Prior knowledge of these insights are valuable but not mandatory:

  • Kay, J., & King, M., 2020, Radical Uncertainty, The Bridge Street Press (Chapter 1 serves as a useful reading on its own)
  • Hanson, R., and Simler, K., 2018, The Elephant in the Brain, Oxford University Press
  • Peters, S., 2012, The Chimp Paradox, Vermilion
  • Kahneman, D., 2011, Thinking, Fast and Slow, Penguin

Recommended audio:

Recommended movies:

Economics for Managers – MIM


Course outline: Economics for Managers (MIM) 2019/20

Course textbook:

Problem set: download here.


1. Consumer behaviour and basic review

1a. Max U +
Evans, A.J., Maximilian Untergrundbahn, January 2018
Instructions: Complete the assignment questions

1b. Course Introduction & Administration

2. Cost functions and price discovery

2a. Cost curves* +
Evans, A.J., La Marmotte, January 2012
Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions

2b. Comparative Statics +

3. Asymmetric information

3a. Adverse selection +
Akerlof, G.A., (1970) “The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism”. Quarterly Journal of Economics 84(3):488–500 (£)

3b. Signalling* +
Spence, M., (1973) “Job Market Signaling“. Quarterly Journal of Economics 87(3):355–374 (£)

4. Strategic behaviour

4a. Introduction to Game Theory* +

4b. Oligopolistic competition +

5. REVIEW SESSION ON MICRO PROBLEM SET 

6. National income accounting

6a. Economic growth* +
Solow, R., (1956) “A Contribution to the Theory of Economic Growth” The Quarterly Journal of Economics, 70(1):65-94 (£)

6b. Capital Theory* +

7. Monetary policy

7. Monetary policy* +

8. Fiscal policy

8. Fiscal policy* +

9. International economics

9a. Foreign exchange +

Evans, A.J., “Josko Joras (A)”, December 2012

Instructions: Complete questions 1, 2 and 3

9b. Dynamic AD-AS recap +

10. REVIEW SESSION ON MACRO PROBLEM SET

Note:

Sessions marked with an asterix (*) have a lecture handout available in advance.

Readings marked with a (£) sign means that you may need library access.

A + sign provides a link to a page of additional resources.

Microeconomics – MBA

This course provides an overview of basic microeconomic theory and applies it to business decision-making. In particular, it will present the main principles of microeconomics from the perspective of strategic behaviour. The course draws on examples from the business world to illustrate the practical relevance of the models used.


Course textbook:


1. Consumer behaviour and negotiation

1a. Value creation* (+)

1b. Understanding cost* (+)

Textbook: Chapter 1.2 and Chapter 2.1

2. Supply decisions

2a. Cost curves* (+)

Evans, A.J., “La Marmotte”, January 2012

Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions

2b. Economies of scale (+)

Rivkin, J.W., “Dogfight over Europe: Ryanair (A)” Harvard Business School case no. 9-700-115, November 21st 2007 (£)

Discussion question: What are some sources of economies of scale? How do they apply to British Airways in 1986?

Textbook: Chapter 2.2, 2.3 and 2.4

3. Markets and prices

3a. Auctions (+)

Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)

Discussion question: What are the alternatives to auctions?

3b. Equilibrium assignment (+)

Textbook: Chapter 3.1, 3.2, and 3.3

4. Asymmetric information and market design

4a. Adverse selection (+)

4b. Prediction markets (+)

Coles, Peter, Lakhani, Karim and McAfee, Andrew, “Prediction Markets at Google” Harvard Business School Case No. 9-607-088, August 20, 2007

Textbook: Chapter 3.4 and Chapter 4.4 and 4.5

5. Strategic microeconomics

5a. Game Theory (+)

5b. Oligopoly (+)

Textbook: Chapter 5.2

Note:

Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded.

Cases marked with a pound sign (£) are either available via Blackboard or through the library.

Macroeconomics – International MBA

This course provides a thorough and contextual perspective on various forms of macroeconomic policymaking. In addition to looking at how monetary and fiscal policy can be used to manage the domestic economy, we will take an international approach to various forms of economic crisis. By the end of this course students will be able to critically engage with some of the key indicators that may help to predict a currency crisis, and relate this to famous historic cases. We will look at the role played by international institutions during sovereign debt crises, and gain experience at identifying, summarising, and communicating relevant data.


Course textbook:


Assessment:

  • 40% group report (see here)
  • 60% individual MCQ (practice exam here)

Pre class activities
Before the course begins you should watch this video pass this quiz.
Day 1: Macro policy decisions
1&2. Monetary policy (+)

3&4. Fiscal policy (+)

After class you should watch this video and pass this quiz.

Day 2: Countries in crisis
5. International economics (+)

6. Currency crises (+)

    • “Currency Crises” Harvard Business School case no. 9-799-088 (£)
    • Discussion question: Which countries are on the verge of a currency crisis?
    • Textbook reference: Chapter 8.3 and Chapter 10.4

7. Debt crises (+)

    • Blustein, Paul “And the Money Kept Rolling In” Public Affairs, 2005 (pp.39-60) (£)
    • Discussion question: As of July 1998 should the IMF suspend their program in Argentina, or continue their support?

8. Macro Policy Workshop (+)

Day 3: Presentations and wrap up
9. Presentations

10. Macro risk

Note:

Cases marked with a pound sign (£) are either available via Blackboard or through the library.