Microeconomics – MBA
Course textbook:
- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
1. Principles of demand and supply
1a. Value creation*
1b. Cost curves*
Evans, A.J., “La Marmotte”, January 2012
Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions
2. Markets and prices
2a. Auctions
Hild, M., Dwidevy, A., and Raj, A., (2004) “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
Discussion question: What are the alternatives to auctions?
2b. Equilibrium assignment
3. Industry and supply decisions
3a. Economies of scale
Rivkin, J.W., “Dogfight over Europe: Ryanair (A)” Harvard Business School case no. 9-700-115, November 21st 2007 (£)
Discussion question: What are some sources of economies of scale? How do they apply to British Airways in 1986?
3b. CC Simulation
CC Simulation, February 2014
Discussion question: Is the market for airport services in the UK competitive?
4. Price discrimination
4a. Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary.
4b. Price discrimination – Debrief*
5. Corporate Applications
5a. Prediction markets
Coles, Peter, Lakhani, Karim and McAfee, Andrew, “Prediction Markets at Google” Harvard Business School Case No. 9-607-088, August 20, 2007
5b. Corporate entrepreneurship
Weston, Hilary A., “Automation Consulting Services”, Harvard Business School Case No. 9-190-053, November 2000
Note:
Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded.
Cases marked with a pound sign (£) are either available via Blackboard or through the library.