- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
1. Principles of demand and supply
1a. Value creation*
1b. Cost curves*
Evans, A.J., “La Marmotte”, January 2012
Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions
2. Markets and prices
Hild, M., Dwidevy, A., and Raj, A., (2004) “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
Discussion question: What are the alternatives to auctions?
2b. Equilibrium assignment
3. Industry and supply decisions
3a. Economies of scale
Rivkin, J.W., “Dogfight over Europe: Ryanair (A)” Harvard Business School case no. 9-700-115, November 21st 2007 (£)
Discussion question: What are some sources of economies of scale? How do they apply to British Airways in 1986?
3b. CC Simulation
CC Simulation, February 2014
Discussion question: Is the market for airport services in the UK competitive?
4. Price discrimination
4a. Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary.
5. Corporate Applications
5a. Prediction markets
Coles, Peter, Lakhani, Karim and McAfee, Andrew, “Prediction Markets at Google” Harvard Business School Case No. 9-607-088, August 20, 2007
5b. Corporate entrepreneurship
Weston, Hilary A., “Automation Consulting Services”, Harvard Business School Case No. 9-190-053, November 2000
Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded.