Evans, Anthony J., 2020, Economics: A Complete Guide for Business, London Publishing Partnership
About the book
I believe that it is a great time to learn economics, and the ongoing turmoil in the global economy has increased demand for accessible yet fulfilling economics books. There is a lot of excellent material out there, and they all help to expand the market for textbooks. However there’s a gap. This project is based on my frustrations at not having a textbook that I can recommend to my own students, and my desire to harmonize the existing electronic resources that I currently make available. I wanted to create a hub for students of economics – whether they’re enrolled on an MBA programme, a time-pressured executive, or simply an interested layman – to see the world differently.
The aim of the book is to fill a niche by combining three things:
- It is enjoyable to read and easy to relate to
- It covers micro and macroeconomics
- It incorporates a market process approach to economics
I have several pages that contain additional content such as videos, short quizzes, recommended podcasts, and links to further articles. Here is a complete list:
- Chapter 1: Incentives matter, Value creation, Max U
- Chapter 2: Understanding cost, Cost curves, Economies of Scale
- Chapter 3: Market equilibrium, Auctions, Two-sided markets, Markets in everything, Adverse selection, Signalling
- Chapter 4: Price discrimination, Internal markets, Prediction markets, Corporate entrepreneurship, Market-Based Management (R)
- Chapter 5: Competition and the market process, Competition Commission simulation, Game theory, Oligopoly
- Chapter 6: Capital theory
- Chapter 7: Public finance, Banking crises
- Chapter 8: Monetary policy, Monetary policy II
- Chapter 9: Fiscal policy, Fiscal policy II, Macro Policy workshop, Wiggle room, Scenarios
- Chapter 10: International trade, International economics, Currency crises, Debt crises
- Chapter 11: Behavioural economics
- Chapter 12: Growth theory, Foreign investment, Global prosperity, Inequality, Stagnation
Are you an instructor?
I didn’t write Economics: A Complete Guide for Business to compete with traditional economics textbooks. If you want a full suite of resources, including lecture slides and a range of different types of test question (with solutions) then there are plenty of excellent ones. Personally, I don’t teach directly from a textbook. I build a course from a list of topics, which you can find in my Course Map. I then use Economics: A Complete Guide for Business as a recommended background reading. I believe it serves as a useful complement to a number of courses, from undergraduate to exec ed. If you are looking for digital content, you may wish to use my two YouTube playlists: Economics: A complete guide for business YouTube playlist (content that I’ve created) and Managerial Economics YouTube playlist (content that I’ve curated from other sources).
For a list of the chapters, see here.
If you would like to provide your students with access to free PDFs of each chapter, please get in touch.
What instructors say:
- “a textbook that is accessible, comprehensive and based on sound economics… full of excellent examples and a pleasure to read.” Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School
- “A fresh and lively take on a familiar subject… Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries.” Peter G. Klein, Director of the McQuinn Center for Entrepreneurial Leadership, University of Missouri, USA
What policymakers say:
- “It could redefine how politicians and senior executives understand the reality of market processes.” Steve Baker MP, Treasury Select Committee
What readers say:
★★★★★ “Amazing book, essential for everyone who needs to boost their knowledge of economics”
★★★★★ “Well written, this book gave me a new perspective on economics and the impact on our society… very easy to understand, and quite captivating”
★★★★★ “A great tool for understanding the big picture of how markets work and to encourage you to go deeper, especially for people with minimum knowledge about economics”
★★★★★ “A must for business people… this book provides an excellent overview of the main principles of economics”
Markets for Managers
- Economics: A Complete Guide to Business was first published in 2014 as Markets for Managers: A Managerial Economics Primer, Wiley
- Like Adam Smith’s ‘Wealth of Nations’ the book began as a series of lectures for my students.* But, unlike the first edition of Sigmund Freud’s ‘The Interpretation of Dreams‘, it sold more than three hundred copies!* (Although it didn’t sell any in Norway)
- Positive coverage: Business Insider, Forbes
*Weiner, 2016, p.180; ** Weiner, 2016, p.260