Economics: A complete guide for business (2020)

How to order: Ship to USA | Ship to UK | Ship elsewhere

I believe that it is a great time to learn economics, and the ongoing turmoil in the global economy has increased demand for accessible yet fulfilling economics books. There is a lot of excellent material out there, and they all help to expand the market for textbooks. However there’s a gap. This project is based on my frustrations at not having a textbook that I can recommend to my own students, and my desire to harmonize the existing electronic resources that I currently make available. I wanted to create a hub for students of economics – whether they’re enrolled on an MBA programme, a time-pressured executive, or simply an interested layman – to see the world differently.

The aim of the book is to fill a niche by combining three things:

  • It is enjoyable to read and easy to relate to
  • Covers microeconomics and macroeconomics
  • Incorporates a market process approach to economics

What instructors say:

“a textbook that is accessible, comprehensive and based on sound economics… full of excellent examples and a pleasure to read.” Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School

“A fresh and lively take on a familiar subject… Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries.” Peter G. Klein, Director of the McQuinn Center for Entrepreneurial Leadership, University of Missouri, USA

What policymakers say:

“It could redefine how politicians and senior executives understand the reality of market processes.” Steve Baker MP, Treasury Select Committee


What readers say:

★★★★★ “Amazing book, essential for everyone who needs to boost their knowledge of economics”

★★★★★ “Well written, this book gave me a new perspective on economics and the impact on our society… very easy to understand, and quite captivating”

★★★★★ “A great tool for understanding the big picture of how markets work and to encourage you to go deeper, especially for people with minimum knowledge about economics”

★★★★★ “A must for business people… this book provides an excellent overview of the main principles of economics”

Some of the electronic resources that complement the book include:


Should professors assign their own books?