- CC Simulation, February 2014
- Discussion question: Is the market for airport services in the UK competitive?
Textbook Reading: Chapter 5 (Section 5.4; pp. 149-159)
You can watch a good introduction to Porter’s 5 forces here. An explanation from Michael Porter himself is here:
And no lecture on the 5 Forces model would be complete without watching Florian Ederer’s take:
|Case solution: CC Simulation: The Verdict, October 2014
|Learning Objectives: Understand how regulators view competition. Create a market entry strategy.
Spotlight on sustainability: Look at the European market for aviation travel and emissions