Scenarios
Lecture handout: Scenarios*
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The scenario method is a useful, creative, and increasingly popular way for managers to reframe their perspective and improve their organisational resilience. The course shows how to recognise the driving forces that will affect the future business context and consider the present day implications. By building detailed and imaginative narratives, participants will learn how to confront uncertainty and become more confident in conditions of change. The blended, online format permits flexibility, agility, and collaborative project work. And the lecture content contains the cutting edge practice of the scenario method.
- Recommended reading:
- Ramirez, R., Churchhouse, S., Palermo, A., and Hoffman, J., “Using scenario planning to reshape strategy“, MIT Sloan Management Review, Summer 2017
- Further reading:
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Wack, Pierre, 1985, “Scenarios: Uncharted Waters Ahead.” Harvard Business Review 63, 5: 73-89.
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Wilkinson, Laurence, 1995, “How to Build Scenarios” Wired Magazine
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Roxburgh, C., 2009, “The use and abuse of scenarios” McKinsey Quarterly
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You can also see this dedicated page at Kaleidic Economics
| Learning Objectives: Build and use scenarios. |