Internal markets
| Case: Wessen, R.R. and Porter, D., “The Cassini Resource Exchange” Ask Magazine 16, Fall 2007, p. 14-18 |
Textbook Reading: Chapter 4 (Section 4.5; pp. 127-134)
Here is a lecture video on the internal knowledge problem:
Watch Cassini’s grand finale:
| Learning Objectives: Think creatively about how to use markets within organisations |