Market-Based Management (R)

Reading: Finegan, J., “Pipe Dreams” Inc.com Magazine, August 1994

Instructor’s resource: MBM Dimensions

Further activity: Koch, C., 2014, Case Study #4: Georgia-Pacific Green Bay Broadway Mill, in ‘Good Profit’ Koch, C., 2014, Case Study #4: Georgia-Pacific Green Bay Broadway Mill (B), in ‘Good Profit’

Additional resources:

• Charles Koch Institute website on MBM
• “Friday Interview: Market-Based Management Explained: Head of MBM Institute explains basic concepts behind the buzzwords”. Carolina Journal Online

Learning Objectives: Understand and apply Market-Based Management

• Category: course map