Max U

Case:

Group activity: Complete the Max U quiz.

If you’re unsure about the basic rules of differentiation, see this handout:

If you’re unsure about using the Lagrangian method, here’s a video overview:

Another good example is here:

Learning Objectives: Analyse alternative indifference curves. Solve a Lagrangian maximisation

Focus on diversity: Joan’s utility function is named after the famous economist Joan Robinson

Incentives matter

Lecture handout: Incentives matter*
Case: Incentive Design, January 2023 // or complete this form
Activity: Soviet Planning, June 2022 // or complete this form

Textbook Reading: Chapter 1 (Intro and Section 1.1; pp. 5-16)

An introduction to the economic way of thinking, which pushes the boundaries of the power of incentives. 

Incentives are what economists define as the relationship between the benefits (the value we expect to gain) and the costs (the value we expect to give up) of a decision.

In this lecture we saw how conventional wisdom believes that seatbelts make you safer. But economic wisdom asks how they affect the benefits and costs of being in an accident. The lecture content on seatbelts comes from a great book called “Risk“, by UCL’s John Adams. Risk compensation is a well known concept in international relations – in September 2023 Jake Sullivan, national security advisor to Joe Biden, proposed adding all 5 members of the UN Security Council to the existing nuclear hotline system. As The Economist reported, however, the response was discouraging:

“If you wear a seatbelt in a car, you’re going to be incentivised to driver faster and more crazy, and then you’ll have a crash. So, in a way, better not to have the seat belt.”

This point was well understood by Gregory House:

An interesting argument against mandatory car seats for children is that by making it harder to fit three or more children into a car, it reduces fertility rates and this outweighs the safety benefits (i.e. we lose more children through a lower birth rate than are saved through better protection in an accident). According to this study, seat belts saved the lives of 57 children in 2017, but reduced the birth rate by 8,000! For more, see “On Car Seats as Contraception” (and if you do want 3 young children you can do what my sister did and buy a wide bodied Ford S Max. In europe, minivans never caught on, and in America, they’re dying out). 

Regarding bicycle helmets, here is a New York Times article claiming that “Bicycle Helmets Put You At Risk”.

In 2013 Ian Walker wrote a response to criticisms of his study. Read it here. I originally reported that the 2007 studies main finding was that “Wearing a helmet meant that 23% more cars came within three feet!!” but even the critics accept the evidence that “drivers passed around 8.5cm closer on average when a helmet was worn”. In terms of academic studies, there is some interesting evidence. Schmidt et al (2019) find that wearing helmets reduces the cognitive control of riders, and reduces risk sensitivity. Hoye et al (2020) found that the cyclists under their observation in Denmark who wore helmets did not demonstrate signs of riskier behaviour than those who didn’t, but acknowledged that this may be because their risk compensation is inhibited by the fact that people who wear helmets are more likely to be safety conscious than those who don’t. Indeed given that helmet wearers are systematically more likely to be risk averse, evidence of no difference in actual risk taking may be considered evidence for risk compensation! A 2013 paper by Ben Goldacre and David Spiegelhalter argue that the arguments in favour of mandatory helmet laws are weak. Indeed the BMJ report that when Australia mandated cycle helmets head injuries fell (albeit in line with existing trends and this was true for all injuries, not just head), but there was a 20-30% fall in cycling. Particularly amongst teens 🙁

Finally, the issue is serious and I have no intention of contradicting the claim that if you happen to be in an accident, it is good to have been wearing a helmet. Indeed Olivier and Creighton (2017) looked at 40 studies to conclude that for people who are involved in an accident, helmet use reduced the likelihood of serious and fatal head injuries

The excellent podcast Science Fictions devoted an episode to this:

Activity: Here is short quiz on the effect of taxation

In 2025 this woman chose the date of her caesarean section to be eligible for a government funded child care scheme.

The lecture also looked at how coordination might take place without centralised control. This clip of San Francisco in 1906 demonstrates a spontaneous order:

And here’s a video on the concept of “shared space”, and what happens when traffic lights are removed:

This is a great photo essay about “continuous sidewalks” and here’s a video about their usage in the Netherlands:

Recommended reading:

  • Runciman, David, 2012, “Everybody gets popped” London Review of Books 34(22) – A fascinating look into incentive alignment in elite sport doping.
  • Hope, J., and Fraser, R., 2003, “New Ways of Setting Rewards: The Beyond Budgeting Model” California Management Review, Vol. 45, No. 4 – A look at how compensation can be driven by performance rather than fixed targets.
  • Are diet pills immoral?” by Tom Chivers, Unherd, September 21st 2021 – A really good overview of how changing incentives can be more effective than trying to change people’s desires, and therefore technological fixes can be just as important social policy tools as attempting to fix the “root causes”.
Learning Objectives: Understand and apply the “Economic Way of Thinking”.

Spotlight on sustainability: A discussion of cycling safety

Course map

This is a list of ~80 minute sessions that I regularly teach across various general management programmes. The links provide access to lecture slides, cases, classroom activities, and additional resources that I make available to students once they’ve taken the class. If you are an instructor you can contact me directly for board plans and further advice.

Each session contains learning objectives as well as an assessment of cutting edge theory (c); a focus on diversity (d); and spotlight on sustainability (s). Note that Marginal Revolution University have a series on women economists.

Microeconomics I

  1. Incentives matter (s)
  2. Value creation (c) (d) (s)
  3. Max U (d)
  4. Understanding cost (d)
  5. Cost curves (c)
  6. Economies of scale (s)
  7. Market equilibrium (d)
  8. Market applications
  9. Auctions (c) (d) (s)
  10. Markets in everything (d)
  11. Price discrimination (c) (d)

Microeconomics II

  1. Competition and the market process
  2. CC Simulation (s)
  3. Platforms (c) (s)
  4. Game theory
  5. Oligopoly
  6. Adverse selection (c) (d) (s)
  7. Signalling (d)
  8. Capital theory (s)
  9. Internal markets
  10. Prediction markets
  11. Corporate entrepreneurship (d)
  12. Market-Based Management (R)

Macroeconomics I

  1. Money (c)
  2. Public finance  (d)
  3. Monetary policy (c) (d) (s)
  4. Fiscal policy (d)
  5. Macro Policy Workshop (d)
  6. International economics/ Josko Joras
  7. Wiggle Room(c)
  8. Dynamic AD-AS

Macroeconomics II

  1. International Trade (d)
  2. Banking crises (c)
  3. Currency crises
  4. Debt crises (d)
  5. Foreign Investment (d)
  6. Behavioural economics
  7. Growth (c) (d) (s)
  8. Prosperity (d)
  9. Sustainability (s)
  10. Inequality (c) (d)
  11. Stagnation
  12. Progress (c) (d)
  13. Competitiveness

An Introduction to Game Theory

Game Theory provides a clear and engaging way to study strategic interaction and constitutes a critical foundation for corporate leaders. This module covers the basic terminology and foundational concepts that form the scientific basis for game theory, and then applies them to a range of social and management issues. 

This page provides a basic understanding of what Game Theory (“the science of strategy”) is, and how it can be utilised in management situations. In addition to providing my own course material, I have also attempted to tie into some of the amazing resources that already exist.

Lecture handout: Game Theory*

Activity: Game Theory Worksheet and Obedient Prisoners
  • Other good activities to accompany the Game Theory lecture include: Oligopoly Game 42 and “Cheating for a £20”.
  • I like to follow the lecture on Game Theory with an interactive session on Oligopoly.
  • Here is my attempt to introduce some Game Theory into the classroom.
  • Further reading: “Platform Business for Everything”, in Fisman, R., and Sullivan, T., The Inner Lives of Markets, John Murray Learning, p124-126
  • Further reading: “Game Theory: A Beautiful Mind” Chapter 2 of Rubenstein, A.,  Economic Fables
  • More resources: Axelrod’s Tournament, and RadioLab’s episode on Tit for Tat with forgiveness

Here is a video on finding a Nash equilibrium:

Additional readings

Here are some recommendations, depending on your level of interest and time constraints:

But the Game Theorist’s “bible” is Thinking Strategically” by Dixit, A., and Nalebuff, B (Norton, 1993). This is the one book you need to read, re-read, and master.

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Game theory is the science of strategy. What is strategy? As Jack Reacher understands, It was the other guy that mattered. (Child, L., 2012, A Wanted Man, Bantam Books, p.503)


Finally, it is great fun to apply Game Theory to popular culture. See Michael Statsny’s discussion of game theory in movies, and a collection of popular cultural references. Here are some of my favourite discussion questions:

I also like these two classic clips from Goldenballs:


Learning Objectives:

  • Become familiar with the key terms used by game theorists and recognise the seminal examples
  • Think in game theoretic terms
  • Apply game theory insights to real world management issues