EMBA Economics for Managers – ESCP

This course presents key economic models, concepts and tools that managers need to master to analyse, understand and predict trends affecting the corporate environment. We address the major contemporary macroeconomic issues with the objective to enhance the capability of each participant to imagine how they may affect their own business environment.

Course textbook:

Course handouts: download here

Instructions for the group report: download here

Schedule: download here


Pre-class activities
All cases need to be read and prepared in advance. Textbook chapters are not mandatory but are highly recommended for students without a strong background in economics. I’ve also provided a few videos and quizzes which should be helpful.
Day 1: Micro
1. Incentives matter* (+)

2. Understanding cost* (+)

3. Auctions (+)

4. Market applications (+)

Extra activity: The Dutch flower auction

Day 2: Macro: closed economy
Before class you should watch this video and pass this quiz.

5. Inflation*

6. Macro Policy*

7. Macro Risk*

8. Macro Policy Workshop (+)

After class you should watch this video and pass this quiz.

Extra activity: NGDP Masterclass

Day 3: Macro: wider issues
9. International economics (+)

10. Macro Trends* (+)

11. & 12. Group preparation and presentations

Note:

Cases marked with a pound sign (£) are available via the learning platform.

Economics – IFBM

Managerial Economics shows the application of economic principles and methodologies to key management decisions within organizations. It provides a better understanding of the external business environment in which an organization operates and the understanding of the principles relevant to foster the goals of the organization.

Textbook:

Lecture handouts: to follow.

Assessment instructions: download here.


Course content

Pre-course activity
An optional online course is available here: Economics for IFBM, ESCP.

Here is a short video about what to read:

Session 1 
1. Value creation* +

Textbook reading: Chapter 1.2

Session 2
2a. Cost curves* +

Evans, A.J., “La Marmotte”, January 2012

Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions

Textbook reading: Chapter 2.3

2b. Auctions +

Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)

Discussion question: What are the alternatives to auctions?

Textbook reading: Chapter 3.3

Extra activity: The Dutch flower auction

Extra activity: Porta Palazzo

Session 3
3a. Market applications +

Textbook reading: Chapter 3.2

3b. Adverse selection +

Textbook reading: Chapter 3.4

Session 4
4a. Read the following X/Twitter thread (also available here).

4b. Price discrimination – Debrief* +

Textbook reading: Chapter 1.3 and Chapter 4.3

Session 5: Online
5a. Group presentations

5b. Debrief

Notes: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.

Extra: Best croissant in Paris (Luis); 48 hours in Paris (TOPJAW), Ploughman’s Lunch (Tweedy Pubs), a 3 course meal for £5 (Gary Eats) and how global warming is changing the wine industry.

Energy Economics (MEM)

Course introduction

This course equips students with an understanding of how useful economics is for energy professionals. The Micro part of the course covers market design and the interpretation of price information, and relates this to the challenges posed by disruptive technologies. The Macro part looks at the changing nature of the energy industry, including new technologies, sustainability objectives, and geopolitical implications. The course presents this material in an integrated way and challenges students to become effective problem solvers in both individual and team based settings.

Course assessment

  • 40% group project (instructions here)
  • 60% final exam (online but invigilated)
Pre class activities
You must complete the online course which can be found here: https://lms.anthonyjevans.com/courses/energy-economics/

Before the on campus part begins you must also read the following:

To make things easier, I have republished the four readings in a single PDF file:

Download the reading pack here.

Day 1: Markets
Monday 2nd June (afternoon)

Day 2: The Energy Market
Monday 3rd June (all day)

Lunch

Day 3: Macro Policy and Global Risk
Wednesday 4th June (all day)

Lunch

Content marked with a £ sign will be made available through Blackboard. 


Recommended podcasts

Managerial Economics – ESA, Beirut

Online, October 2024

This course provides an overview of core economic concepts and how they relate to senior executive management. Particular focus will be placed on the theory and practice of internal markets and how organisations have harnessed the knowledge and incentives provided by market mechanisms. Group work will focus on an analysis and assessment of the macro context for a relevant country, looking at monetary and fiscal policy as well as a broader set of social and environmental indicators.

Course textbook:

Assessment:

Course handouts: will be made available during the course


Pre class activities
Please read all of the information below carefully in order to prepare for the course. The textbook references are background materials and can be read anytime. The required materials should be read or watched in advance. At the end of Day 1 I will be referring to the 2016 film ‘Arrival’. Here’s a trailer. If you’ve not already seen it, I suggest familiarising yourself with the plot (spoiler alert). Or better still, watch it!
Day 1: Thursday 10th October
1. Managerial insights* (handouts)

2. Incentives GW (activity)

3. Value creation GW (activity)

    • Required video: (1 minute)

4. Markets and AI* (handout)

Day 2: Friday 11th October
5. Price discrimination GW

6. Price discrimination DB* (handout, board plan)

7. The evolution of money* (handout)

    • Required video: (9 minutes)

8. Case study: Beirut (questions, board plan)

Day 3: Saturday 12th October
9. Macro Trends* (activity, handout)

  • Required video: (18 minutes)

10. Macro Risk* (handout, activity)

11. Presentation GW (instructions)

12. Presentations

Note:

An asterix (*) means that lecture slides will be available.

GW means group work. DB means a whole class debrief.

EMBA Managerial Economics & Business Ethics – Cotrugli

Background readings:

The textbook is Economics: A Complete Guide for Business by Anthony J. Evans (2020). I wrote it specifically for this course and all students are advised to read it in conjunction with the lectures. 
 
There are plenty of other good textbooks on the market. I also recommend Managerial Economics by Luke M. Froeb, Brian T. McCann, Michael R. Ward and Mikhael Shor (Thomson Southwestern 3rd edition, 2013) and A Concise Guide to Macroeconomics by David Moss (Harvard Business School Press, 2007). 

Day 1

1. Incentives matter* +

Textbook reading: Chapter 1

2. Understanding cost* +

Textbook reading: Chapter 2

3. Auctions +

Hild, M., Dwidevy, A., and Raj, A., “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing, 2004 (£)

Discussion question: What are the alternatives to auctions?

Extra activity: The Dutch flower auction

Textbook reading: Chapter 3

4. Prediction markets +

Coles, Peter, Lakhani, Karim and McAfee, Andrew, “Prediction Markets at Google” Harvard Business School 9-607-088, August 20th 2007 (£)

Prediction Markets, February 2016

Textbook reading: Chapter 4

Day 2

Before the Macroeconomics class I recommend watching this video and complete this quiz.

5. Macro Intro

6. Central banking

Textbook reading: Chapter 8

Extra activity: NGDP masterclass

7. Fiscal multipliers

Textbook reading: Chapter 9

8. Macro Policy Workshop +

9. Macro Risk 

After the Macroeconomics class you should watch this video and complete this quiz.

Day 3 See Business Ethics.

Before the Business Ethics class you should read about these mini cases: and complete this form.

Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available through the Programme Office. Follow the + links for additional resources.

Social, political, and ethical dimensions of digital transformation – 2023/24

Course introduction

There are widespread concerns that social and political divisions are being exacerbated by information technology, and that this is having a profound impact on the capabilities and quality of both global and local institutions. In a similar way to how the advent of the printing press prompted the rise of democracy and the nation state, perhaps digital transformation is contributing to a similar disruption in governance.

Such trends are particularly relevant in regimes where statehood was not an internal process, and was adopted either through colonial or international activity. Rising populism and authoritarianism provides the social and political backdrop to our analysis of the broad impact of technology, and we will consider whether pluralist approaches may help to combat some of the emerging threats to liberal democracy.

This course investigates how digital transformation relates to democracy and governance in an increasingly connected yet potentially polarised world.


Assessment
  • 40% Group report [download here]
  • 60% Final exam (MCQ) – this relates to all lecture content and the readings from the content section

For a good example of a subject matter for the group report I highly recommend reading The Story of VaccineCA. In particular, consider how the following elements coincide: the type of organisation chosen to pursue this objective (initially volunteers but then a Delaware corporation;  the institutional context (i.e. liberal market democracy where sharing such information wasn’t illegal); and the cultural attitude toward problem solving and tech optimism. For a great interview with Patrick McKenzie about his background and advice listen to his Conversation with Tyler.


Prerequisite

Students should have already taken my 6 hour component of the Business Frontier Technologies course. This includes some of the following content:


Mandatory pre-course readings

For a 50 point quiz to test your knowledge of the pre-readings see here.


Contents
  1. Addiction [lecture handouts]
  2. Misinformation [lecture handouts]
  3. Ethics [lecture handouts]
  4. Humans [lecture handouts]
  5. Governance [lecture handouts]

Optional background preparation

To understand some of the context for my construction of this course I recommend:

  • Matthew Perry on BBC Newsnight, (yes, one can make the contrarian and pedantic point that humans exercise “choice” in every decision we make, but this interview demonstrates the importance of acknowledging the human cost of not being in full/partial/any control of things that are harmful to your well being. Particularly poignant given Perry’s death in 2023).
  • 12. Conspiracy Theories, The Rest is History, Jan 4th 2021 (a short overview of the history of conspiracy theories, with emphasis on how they tend to satisfy a need for us to try to make sense of shocking events).
  • Beware the Jabberwock, This American Life, March 15th 2019 (a single episode that provides a detailed look at the origins of the Sandy Hook conspiracy theory and one parents attempt to fight misinformation. The second half of this episode is an interesting, but less relevant profile and interview with Alex Jones).
  • Four Hours at the Capitol, BBC (a documentary about the storming of the US Capitol building on January 6th 2021)
  • The Coming Storm, BBC Sounds (7 part podcast documentary on the rise of QAnon)
  • Death by Conspiracy, BBC Sounds (an 11 part podcast documentary on Gary Matthews, who died from covid in January 2021 having been drawn to social media claims that it was a hoax. I listened to this as a parallel to The Coming Storm but it strayed too far into covid, media ethics, and psychology for me to incorporate it more fully in this course, which attempts to avoid those areas. I didn’t learn much about conspiracy theories aside from episode 9 which provided a good attempt to understand why our common conception is often misplaced. Ultimately I just found this sad.)
  • Things Fell Apart, BBC Sounds (a documentary that looks at the different origins of the culture wars, which are defined as “the battle for dominance over conflicting values”, or the things we shout about on social media)
  • Command and Control, PBS (a documentary looking at how close we came to a major nuclear accident)
  • The Last Podcast on the Left (Episodes 400-405) – this series was recommended as a deep dive into the original and most important conspiracy theory of all time, but I found it so irritating and juvenile in presentation that I didn’t get past the first episode. I did like the claim that conspiracy theories require a conspiracy vacuum, however.
Recommended video

Famous documentaries about Facebook include:

Here is the Brexit movie mentioned in class:

Here are US political strategists talking about micro targeting:

Here is David Rand’s talk on misinformation:

This documentary looks at the Arab spring:

Here is Coltan Scrivner’s explaining the evolutionary purpose of paying attention to true crime:

Here is Patri Friedman arguing that we should be able to start new countries as easily as starting a new country:

Recommended audio
Recommended movie night

This is not massively related to this course, but I really enjoyed watching Top Gun: Maverick (you may need to watch the original Top Gun first to get the full benefit). It reminded me of how Rocky IV contrasted American individualism, authenticity, and heart against superior Soviet technology. I saw Maverick as a rumination on automation, and the continued role for human emotion, and decision making that is instinctive, impulsive, and emotive, and how that gets managed. The subtext is that unmanned drones and algorithms are the future. In the film, US technology is deemed inferior but it is all about who is in the plane and not the plane itself. Traditional pilots needs to eat, sleep and piss but remain the driving force of future success, and whatever is is that ensures a future is worth achieving.

Here’s an absorbing and fascinating explanation of how the Mach 10 scene resembles a perfect pop song:

The best 3 movies related to AI and our conception of reality (in my opinion) are:

 

Recommended activity
Recommended case studies on digital transformation

Perhaps the best case study of the importance of an effective digital transformation is the UK Post Office Horizon scandal (Wikipedia). There is an excellent podcast about it produced by BBC Sounds and in January 2024 ITV aired a documentary.

Further academic reading

Student reflections

Priyanka Dalotra (LinkedIn)


On design
Resources for the public sector

If you wish to work in the public sector I recommend the following resources:

Recommended books

The MIT Press Essential Knowledge series contains a number of titles that are relevant for this course. I particularly recommend:

Other

The Ostrom Workshop has some good resources on Polycentric Governance.

And finally

If you detect an attempt to link together the claims that “an important solution to social media addiction is good parenting” and “we have to learn how to raise AI” then this is deliberate. Indeed Stuart Ritchie (who works at Anthropic) captures it perfectly:

And it’s apt that I teach this course at ESCP. As Martin Luther said, Paris is “the parent of learning”.

Business Economics (BIM) 2024

This course will develop students capacity for economic analysis and awareness of the most important insights for management.

 Assessment
Textbook

Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership

Digital copies of the relevant section are available in the links below.

Content
Session Before During After
1. Incentives Matter Nothing Lecture handouts
2. Markets: Beyond AI Watch the full movie Arrival (2016), Denis Villeneuve

You can download all of the above in a single PDF file here.

Lecture handouts
3. Market Applications Lecture handouts
4. Competition and the Market Process Lecture handouts

5. Global Prosperity Activity: Global conditions quiz Lecture handouts
6. Growth WatchGrowth is like an iPhone

Lecture handouts
7. Sustainability Lecture handouts
8. Inequality Activity: Thinking about wealth

Watch: “$456,000 Squid Game In Real Life!” Mr Beast

Watch the full movie Parasite (2019), Bong Joon Ho

Lecture handouts

Justice

This course considers different ways of understanding the concept of justice, and how managers can apply these insights within an organisational setting. 

Lecture handouts

Download here

Textbook

Other courses

Further resources
A charming example of passing on a favour is the music video to Clay Walker’s ‘Chain of Love‘:

Here’s Hans Rosling explaining why most of the world is better off than you think:

You can watch the PBS version of ‘Command and Control’ here.

There is a short series of videos where David Schmidtz discusses Equality. You can view them here:

There are three excellent TV series that feature strong, mature female leads. They are:

The latter in particular is all about the principle of justice, as we see Penny cope with the aftermath of having made a serious allegation against her husband. As this Guardian review says,

“The levels of denial people can sustain, along with the fight between moral courage and cowardice, and how hated the former can make you, are two of the major themes of this dark, provocative drama.”


Quiz

Business Economics (BIM)

This course will develop student’s capacity for economic analysis and awareness of the insights for management. The focus of the course is on the principles of microeconomics relevant for managerial decision making and the limits of markets, including asymmetric information; monopolies; and ethical frontiers.

📚 Textbook

Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership

[S] Schotter, A., “Microeconomics: A Modern Approach” South Western (2008, International edition, approx. £60)

🗓️ Content
Note that this course is under construction and course content that hasn’t been delivered yet is subject to change
Topic Lecture content Textbook reading
1. Consumer theory 1a. Incentives Matter* (+)

Evans, A.J., Incentive design, December 2020

1b. Max U (+)

Evans, A.J., “Maximilian Untergrundbahn”, January 2018 

Instructions: Complete the assignment questions

[E] Ch. 1

[S] Ch. 2, 3, 4

2. Understanding demand 2a. Value creation* (+)

2b. Value creation activity

3. Practical supply decisions 3a. Understanding cost* (+)

3b. Cost curves* (+)

Evans, A.J., “La Marmotte”, January 2012

Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions

[E] Ch. 2

[S] Ch. 8, 9, 10, 14

4. Real world markets 4a. Auctions (+)

Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing

Discussion question: What are the alternatives to auctions?

4b. Market Applications (+)

[E] Ch. 3

[S] Ch. 15, 21, 22

5. Limits to markets 5a. Markets in everything (+)

“I’ve got debts, please buy my kidneys” The Times September 27th 2009

Discussion question: What are some different ways in which we could allocate kidneys?

5b. Shortage DB

6. Asymmetric information 6a. Adverse selection (+)
Akerlof, G.A., (1970). “The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism”. Quarterly Journal of Economics 84(3):488–500 (£)6b. Signalling* (+)
Spence, M., (1973). “Job Market Signaling”. Quarterly Journal of Economics 87(3):355–374 (£)
[S] Ch. 23
7. Pricing strategy 7a. Price discrimination

Read the following Twitter thread

Instructions: Verify as much of the information in the case as possible

7b. Price discrimination DB* (+)

[E] Ch. 4
8. Competition policy and regulation 8a. Competition and the market process* (+)

8b. Capital theory* (+)

[E] Ch. 5, Ch. 6

[S] Ch. 19

🏅 Assessment