- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
Course handouts: download here.
Assessment instructions: download here.
|Watch this video about Starbucks: https://youtu.be/HAuGP5vJbDI
Watch this video about the class textbook:
|1. Value creation* +
Textbook reading: Chapter 1.2
|2a. Cost curves* +
Evans, A.J., “La Marmotte”, January 2012
Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions
Textbook reading: Chapter 2.3
2b. Auctions +
Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
Discussion question: What are the alternatives to auctions?
Textbook reading: Chapter 3.3
Extra activity: The Dutch flower auction
|3a. Market applications +
Textbook reading: Chapter 3.2
3b. Adverse selection +
Textbook reading: Chapter 3.4
|4a. Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
4b. Price discrimination – Debrief* +
|Session 5: Online|
|5a. Group presentations
Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.