Economics – IFBM
Course textbook:
- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
Course handouts: download here.
Assessment instructions: download here.
Course schedule
Pre-course activity |
Watch this video: https://youtu.be/HAuGP5vJbDI |
Session 1 (online) |
1. Value creation* +
Textbook reading: Chapter 1 |
Session 2 |
2a. Cost curves* +
Evans, A.J., “La Marmotte”, January 2012 Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions 2b. Auctions + Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£) Discussion question: What are the alternatives to auctions? Extra activity: The Dutch flower auction |
Session 3 |
3a. Equilibrium assignment
3b. Adverse selection + |
Session 4 |
4a. Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary. 4b. Price discrimination – Debrief* + Textbook reading: Chapter 4 |
Session 5: Online |
5. Group presentations |
Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.
Extra: Best croissant in Paris