Economics – IFBM
Course textbook:
- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
Course handouts: download here.
Assessment instructions: download here.
Course schedule
Pre-course activity |
Watch this video about Starbucks and watch this video about the class textbook: |
Session 1 |
1. Value creation* +
Textbook reading: Chapter 1.2 |
Session 2 |
2a. Cost curves* +
Evans, A.J., “La Marmotte”, January 2012 Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions Textbook reading: Chapter 2.3 2b. Auctions + Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£) Discussion question: What are the alternatives to auctions? Textbook reading: Chapter 3.3 Extra activity: The Dutch flower auction Extra activity: Porta Palazzo |
Session 3 |
3a. Market applications +
Textbook reading: Chapter 3.2 3b. Adverse selection + Textbook reading: Chapter 3.4 |
Session 4 |
4a. Read the following Twitter thread (also available here).
4b. Price discrimination – Debrief* + Textbook reading: Chapter 1.3 and Chapter 4.3 |
Session 5: Online |
5a. Group presentations
5b. Debrief |
Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.
Extra: Best croissant in Paris (Luis); 48 hours in Paris (TOPJAW), Ploughman’s Lunch (Tweedy Pubs), a 3 course meal for £5 (Gary Eats) and how global warming is changing the wine industry.