- Evans, Anthony J., 2020 “Economics: A complete guide for business“, London Publishing Partnership
Course handouts: download here.
Assessment instructions: download here.
|Watch this video: https://youtu.be/HAuGP5vJbDI|
|Session 1 (online)|
|1. Value creation* +
Textbook reading: Chapter 1
|2a. Cost curves* +
Evans, A.J., “La Marmotte”, January 2012
Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions
2b. Auctions +
Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)
Discussion question: What are the alternatives to auctions?
Extra activity: The Dutch flower auction
|3a. Equilibrium assignment
3b. Adverse selection +
|4a. Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary.
4b. Price discrimination – Debrief* +
Textbook reading: Chapter 4
|Session 5: Online|
|5. Group presentations|
Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.