Economics – IFBM

Course textbook:

Course handouts: download here.

Assessment instructions: download here.

Course schedule

Pre-course activity
Watch this video:
Session 1 (online)
1. Value creation* +

Textbook reading: Chapter 1

Session 2
2a. Cost curves* +

Evans, A.J., “La Marmotte”, January 2012

Instructions: Complete Exhibit 1 and provide suggestions for the two key decisions

2b. Auctions +

Hild, M., Dwidevy, A., and Raj, A., 2004, “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing (£)

Discussion question: What are the alternatives to auctions?

Extra activity: The Dutch flower auction

Textbook reading: Chapter 2 and Chapter 3

Session 3
3a. Equilibrium assignment

3b. Adverse selection +

Session 4
4a. Read through the following Twitter thread:

Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary.

4b. Price discrimination – Debrief* +

Textbook reading: Chapter 4

Session 5: Online
5. Group presentations

Note: Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded. Cases marked with a pound sign (£) are available via Blackboard. Follow the + links for additional resources.

Extra: Best croissant in Paris