The textbook is Markets for Managers by Anthony J. Evans (Wiley, 2014).
I wrote it specifically for this course and all students are advised to read it in conjunction with the lectures. In addition, the website provides a number of interactive features including videos. More details are here: http://www.marketsformanagers.com.
The final exam will be based on discussion questions.
There are plenty of other good textbooks on the market. I also recommend Managerial Economics by Luke M. Froeb, Brian T. McCann, Michael R. Ward and Mikhael Shor (Thomson Southwestern 3rd edition, 2013) and A Concise Guide to Macroeconomics by David Moss (Harvard Business School Press, 2007).
Course handouts: download here.
3. Auctions +
Hild, M., Dwidevy, A., and Raj, A., “The Biggest Auction Ever: 3G Licensing in Western Europe”, Darden Business Publishing, 2004 (£)
Discussion question: What are the alternatives to auctions?
4. Price discrimination [Evans Ch.4.3] +
Read through the following Twitter thread: https://twitter.com/anthonyjevans/status/993918866186297349
Choose one of the tweets and use it as the basis to apply some microeconomic theory. Make assumptions and perform calculations where necessary.
8. Macro Policy Workshop +
“Sun: A CEO’s Last Stand”, Business Week, July 26th 2004
Sessions marked with an asterix (*) have a lecture handout available in advance, which can be downloaded.
Cases marked with a pound sign (£) are available through the Programme Office.
Follow the + links for additional resources.